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IG PartnersLeveraging Expertise for Competitive Advantage
Craig Metzler, PhD
Senior Fellow
Craig is a founder and a Senior Fellow of IGP. He has demonstrated his entrepreneurial ability to leverage technology in building a competitive advantage.

Just prior to founding IGP he led information and technology operations and planning for 45 offices in 18 countries in the Asia/Pacific and Western United States for Publicis Groupe/ Bcom3/MacManus Group.

His early stage experience includes his role as Senior Vice President and Chief Information Officer for a startup that grew to 250 employees in three offices

Leveraging technology to reduce cost and build competitive advantages are basic to his thinking. There are several examples, but in this limited space we can briefly describe one: A network that supported 300 plus offices in 75 countries and created a competitive advantage through new global applications. The network reduced operating expenses by $3mm to $5mm per year.

While he has successfully worked within large, global organizations, he has also devoted four years to his own independent computer consulting services practice focused on biotechnology and pharmaceutical firms from 1986 to 1990.

Carrying a PhD in Cardiovascular Physiology and Pharmacology originally enabled Craig to turn his postdoctoral research fellowship into hands-on experience as the principal investigator running a multimillion-dollar research laboratory at the University of California School of Medicine.