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Atul Chawla
Senior Fellow

Atul Chawla is a seasoned sales and marketing leader who has a passion for implementing good business ideas. He has generated over $150 million in value for various organizations he has worked with in the last fifteen years. His experience spans entrepreneurial as well as large companies that have an aggressive growth agenda.

Atul has successfully launched twelve products in the last ten years for emerging and matured markets. At the same time, he has grown P&Ls for existing products by over 300%. He believes in converting new ideas into good ideas by: (a) stopping poor ROI ideas early and (b) pushing high ROI ideas forward.

He is committed to:

  • Identifying opportunities faster by using customer value mapping and market segmentation tools.
  • Driving performance-based sales & marketing programs.
  • Leading product development effort that exceeds client requirements and competitive pressures.
  • Achieving faster market adoption and cost-effective new customer acquisition.

Atul has worked with multiple technologies and in various market verticals. At Saint Gobain, he successfully turned around a loss making business into one of the most profitable growth business units with over 1000% growth in three years. Since then, he has had similar growth stories at companies such as Creative Labs, Lexar Media, Luxtron Corporation, Dyneon LLC (A 3M Company), and UltraCell Corporation. Atul has a diverse background and extensive experience in industries related to materials, polymers, semiconductor, laboratory, consumer electronics, aerospace, solar energy, batteries, bio-fuels and fuel cells. Atul has authored several white papers.


M.B.A. (Executive), University of San Francisco, San Francisco, CA, 2006

M.S., Rensselaer Polytechnic Institute, Troy, NY (Howard P.Iserman Fellowship), 1993

B. Tech., Osmania University, Hyderabad, India (Ranked ninth in the University, Class of 1990), 1990